Scott McLemee has an informative Q+ A with litblog co-op member Dan Green today at Inside Higher Ed.
A: You’re right that the intent is to influence readers. Thus the “selection” is simply called “Read This.” I think that all of the participants believe that litblogs have reached an untapped, or at least undertapped, source of readers for both contemporary fiction and (in my case, at least) the critical discussion of literature more broadly. I also think that most of us hope that our quarterly selection and, if it catches on, the popularity of same, will serve notice to publishers and to the editors of book reviews and magazines that this audience exists.
Read the interview in its entirety here .